Senator Amy Klobuchar has recently targeted Ticketmaster over ticketing problems for Taylor Swift’s 2020 tour. The Minnesota Senator wrote to Ticketmaster expressing her concerns about unfair treatment of fans, particularly those from her home state.
In her letter to Ticketmaster, Klobuchar criticised the online ticketing company and pointed out some steps which she believes are necessary to provide fans with a fair ticketing experience.
Senator Amy Klobuchar Slams Ticketmaster Over Taylor Swift Ticketing Problems
Senator Amy Klobuchar is a Democratic U.S. senator from Minnesota and a 2020 presidential candidate. She has been an outspoken critic of the ticketing system used by Ticketmaster for events featuring Taylor Swift in the past.
Earlier this year, Amy Klobuchar received complaints about the ticketing system for Taylor Swift concerts. Reports claimed scalpers had purchased tickets through the system in bulk and resold them at significantly greater prices than original face value. She called for an investigation into Ticketmaster to find out what was happening and assure that consumers weren’t being taken advantage of.
In response to her investigation, Ticketmaster announced restrictions on purchasing tickets – limiting each customer to four tickets per show. In addition, any visible purchases below face value would be reimbursed with bonus tickets and other perks offered by Ticketmaster’s Secure products division.
In a statement released earlier this week, Senator Amy Klobuchar applauded those changes. Still, she indicated that much more was needed to address scalping problems and the ticketing industry’s lack of transparency overall. She suggested looking into whether more affordable measures like discounts and promotions might help alleviate some of the scalping problem further as well as sharing further data with customers regarding ticket sales numbers and availability after initial release periods so they can make informed decisions before buying tickets online or on secondary markets at inflated prices.
Klobuchar’s Criticism of Ticketmaster
Senator Amy Klobuchar has recently spoken out against Ticketmaster over their handling of ticketing for the Taylor Swift concert. The Minnesota Senator has been vocal about her displeasure and has called for an investigation into the ticketing company’s practices.
Let’s unpack Klobuchar’s criticism of Ticketmaster and explore the controversy around Taylor Swift’s ticketing issues.
Klobuchar’s statement on Ticketmaster’s practices
In response to reports that Ticketmaster was having issues with the ticketing process for Taylor Swift’s upcoming tour, Senator Amy Klobuchar (D-MN) spoke out against the company and its practices in a statement.
Klobuchar noted her disappointment at Ticketmaster’s “inexcusable blunder,” saying it was “unacceptable that fans of Ms. Swift are being forced to fight for tickets when they should be able to enjoy a fair and transparent ticketing process.” She called out the company’s practice of “extra fees, high prices and unfair scalper markups” unacceptable. She expressed her support for the Protecting American Consumers from Unreasonable Ticket Fees Act, which aims to combat “abusive” industry practices like Ticketmaster’s.
Klobuchar’s call for Ticketmaster to improve customer service
Senator Amy Klobuchar (D-MN) recently called Ticketmaster to improve customer service due to some reported difficulties in acquiring tickets for Taylor Swift’s 2019 concert tour. Specifically, Senator Klobuchar pointed out that some fans had reported inconsistencies between Ticketmaster’s advertised prices and those which appeared when the fans tried to purchase tickets.
According to Klobuchar, “Tickets for Taylor Swift concerts should not be difficult or expensive to find-concertgoers should not be taken advantage of by ticket vendors whose primary goal is turning a profit.” She also aimed Ticketmaster for its automated scalper-bot systems and margin surcharges on secondary market purchases, which she said “exacerbate the problem.” In addition, she noted that this situation may result in US lawmakers reevaluating their support of current ticketing laws and practices.
Overall, it seems that Senator Klobuchar’s criticism of Ticketmaster stemmed from her desire to make sure that concertgoers can purchase affordable tickets without resorting to using third-party resellers or getting stuck with exorbitant fees on the secondary market. However, it remains to be seen if the ticket seller will take any actions in light of this high-profile criticism from one of America’s highest-ranking government officials.
Senator Amy Klobuchar recently criticised Ticketmaster after several Taylor Swift fans were disappointed due to ticketing problems. In response, Ticketmaster released a statement detailing their side of the story, attempting to explain the various issues during the ticketing process.
This article will delve into Ticketmaster’s response and evaluate their justification for the problems.
Ticketmaster’s statement on its practices
Ticketmaster defended itself in response to Senator Amy Klobuchar’s criticism of their ticketing practices for Taylor Swift concerts. The statement outlined its commitment to fairness, transparency and accountability. It noted that it has instituted various measures in recent years to protect fans from unfair practices and being taken advantage of by scalpers or bots.
The statement highlighted Ticketmaster’s ‘Verified Fan’ program, which prevents scalpers and bot activities by requiring fans to create user accounts at least 24 hours before tickets going on sale to register for pre-sale opportunities or promo codes. The company also introduced a ‘SafeTix’ technology which uses special barcodes that dynamically change after each scan, thereby eliminating the possibility of duplicate tickets or scalping. It has also implemented ‘Price Insulation’ for Taylor Swift tickets, capping the maximum ticket price so that only accessible prices remain available on Ticketmaster and other third-party marketplaces like Stubhub.
Ticketmaster noted that these measures are a part of their ongoing effort to help create a safe environment for fans to purchase legitimate tickets within their event ecosystems.
Ticketmaster’s commitment to improve customer service
In response to Senator Amy Klobuchar’s criticism regarding the ticketing problems surrounding Taylor Swift’s tour, Ticketmaster has committed to improve customer service.
Ticketmaster said, “We understand that tickets to some of Taylor’s concerts have been difficult to purchase. We are working hard to ensure everyone who wants a ticket can get one, and we apologize to any fans who experienced difficulties. We take our responsibility as an industry leader seriously and will continue to strive for the highest level of efficiency and customer service with every transaction.”
Ticketmaster also announced plans to provide additional training and resources for customer service representatives, to better handle large events like Taylor Swift’s tour. Additionally, they will invest in improved systems and technology with an emphasis on scalability when needed.
Accordingly, Ticketmaster is delivering on their promise as they plan improvements this summer that are expected to help improve customer experience, such as:
- Creating more robust help pages and how-to videos for first time buyers;
- Dedicated phone lines for select events;
- Further reducing abandonment rates;
- Increased retail store locations;
- Proactive fraud detection tools;
- Increasing agent availability throughout the purchasing process;
- Enhancing their support center software systems;
- Enabling multiple language options at checkout;
- Other initiatives designed specifically for summer events.
Ticketmaster is focusing on initiatives that bring greater transparency about the ticketing process and availability along with more consumer control when it comes to buying tickets online or at retail locations – ensuring every fan has a fair chance of obtaining tickets during a sale event or presale no matter what city or country they are in.
Impact of Klobuchar’s criticism on Ticketmaster’s practices
Senator Amy Klobuchar’s public criticism of Ticketmaster’s practices in handling Taylor Swift tickets has significantly impacted future ticketing policies. After the Senator’s statement, Ticketmaster announced plans to update their software to prevent bot-based scalping, which they said had caused some ticketing issues leading up to Swift’s tour.
The company also declared that they will implement new safety features including “one-time use codes and unique purchaser identification,” which limit the opportunities for scalpers to bulk buy tickets. Statement from supervisors of Ticketmaster have pointed out that while they appreciate Senator Klobuchar’s input on this issue, they would have implemented these changes regardless as part of their mission to “provide fair access to tickets for fans and artists alike.”
The controversy over the Taylor Swift ticketing system came when Ticketmaster attempted to shift its business model away from recreational sales toward becoming an entertainment destination subservient to live music event production. However, the company has now seen first-hand that careless practices can affect their reputation and public perception.
To avoid further problems as new technology is introduced into the ticketing industry, companies like Ticketmaster must prioritize customer experience over profit margins and invest time in engaging with customers and other stakeholders publicly impacted by their operations:
- Prioritizing customer experience over profit margins.
- Investing time in engaging with customers.
- Engaging with other stakeholders publicly impacted by their operations.